A new and cohesive identity system was proposed for Korean annual craft trend fair, CTF 2020.
By highlighting every craft’s humble beginnings that all starts from the fingertips of a skilled artisans,
unique shape of their fingerprints has been simplified into lines and shapes as motifs to used as logos
and patterns. To align with the purpose of showcasing modernized traditional crafts, the overall design of
the piece features understated colors and simple sans-serif fonts, giving it a contemporary appearance.
