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HYEIN YANG

SELECTED WORKS:
BRANDING(3)
EDITORIAL(3)
TYPEFACE(2)
MISC(2)

CTF 2020 REBRAND 


A new and cohesive identity system was
proposed for Korean annual craft trend fair,
CTF 2020. By highlighting every craft’s humble beginnings that all starts from the fingertips of a skilled artisans, unique shape of their fingerprints has been simplified into lines and shapes as motifs to used as logos and patterns.

To align with the purpose of showcasing modernized traditional crafts, the overall design
of the piece features understated colors and simple sans-serif fonts, giving it a contemporary appearance.

2020 


YHI
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